Overseas orders are returning and foreign trade is rising. What market opportunities will the corrugated packaging industry usher in in 2022?

The foreign trade industry and the packaging industry have always been inseparable. People rely on clothes, horses rely on saddles, and product sales are inseparable from packaging. Foreign trade products cover a wide range of fields, especially textiles, clothing, 3C electronics, furniture, etc. The development of these industries has also stimulated the prosperity of related packaging industries. After the epidemic, the return of overseas orders has greatly stimulated the demand of my country's foreign trade and packaging industries, and new market opportunities are gradually emerging.


The "home economy" stimulates the global e-commerce boom, and both foreign trade and packaging profit


In the early days of the outbreak, the global economy was weak, and market supply and demand went through a period of turmoil. But in the long run, consumers' purchasing habits are changing. The "home economy" stimulates a surge in online shopping and promotes the rapid development of e-commerce and logistics businesses. As the epidemic is gradually brought under control, the global economy has begun to pick up, and both the foreign trade and packaging industries have benefited.


As early as last year's Ali Cross-border E-commerce Conference, Zhang Kuo, general manager of Ali International Station, expressed this trend with data: In the past three years, the average growth rate of Ali International Station is 70%, and 2020 will keep up with the previous year. The growth rate exceeded 100%. "From the data point of view, the international station platform shows that overseas demand has not weakened, and digital new foreign trade has entered a period of rapid growth."


In general, my country's foreign trade has maintained a growth trend for a long time. According to data released by the General Administration of Customs a few days ago, the total value of my country's exports of goods trade in the first three quarters of this year was 15.55 trillion yuan, of which Guangdong's foreign trade "report card" performed well. Guangdong exported 461.4 billion yuan in August, an increase of 10%. Exports reached 494.54 billion yuan, an increase of 20.6%, and the export volume repeatedly hit a monthly record high.


The rising demand for foreign trade has helped the packaging market to improve. Since the beginning of this year, the prosperity of enterprises working overtime to catch up with production can be seen everywhere.


The return of overseas orders creates new opportunities for enterprises


The epidemic has caused India, Southeast Asia and other countries to fall, and China, as the first country to control the epidemic, has undertaken a large number of orders from Europe and the United States. A large backflow of overseas orders has become the norm. Judging from the information disclosed at this year's Canton Fair, the phenomenon of "exploding orders" in the textile and garment industry is particularly obvious. Some clothing companies said that orders have been placed in next year, or even in August next year.


In the electronics industry, order return has also become a trend. According to Japan's "Nikkei Shimbun", due to the severe epidemic in Vietnam, Apple recently transferred the production of wireless earphones AirPods3 back to China, and Google, which wanted to transfer the production of Pixel5 mobile phones to Vietnam, was also forced to suspend the plan, or in Shenzhen, China. Production.


In the furniture industry, some European and American companies have shifted production and orders to China. Hookfurnishings, an old American listed furniture company, has been shutting down its factories in Vietnam since the beginning of August, choosing to "return to China when necessary". U.S. furniture retailer LoveSac also redirected purchase orders to suppliers in China. Affected by the return of orders, the revenue of domestic furniture-related enterprises is also growing rapidly. Zhanchen New Materials and Qigu Group, the leading enterprises of furniture paint in China, both exceeded their expected targets in the first half of 2021.


The continuous return of overseas orders has driven my country's foreign trade to rise against the trend, fully demonstrated the export competitiveness and resilience of my country's foreign trade enterprises, and further injected a boost to the development of the packaging industry.


Grasp foreign trade dividends and help packaging companies "ride the wind and waves"


In addition to the stable and improving economic situation, national policies are also making frequent efforts to release dividends for the development of foreign trade and packaging industries. In 2020, a total of 15 countries including China, Japan, South Korea, Australia, New Zealand and ten ASEAN countries signed the Regional Comprehensive Economic Partnership (RCEP). RCEP has achieved customs procedures and trade facilitation by simplifying customs clearance procedures and efficient management. In order to reduce the cost of foreign trade exports of enterprises; in October this year, Ren Hongbin, vice minister of the Ministry of Commerce, said that he would actively support the development of new foreign trade formats and models such as cross-border e-commerce, overseas warehouses, market procurement, and offshore trade; at the local level, Provinces and cities represented by Guangdong have intensively introduced relevant policies to help foreign trade-related enterprises stabilize production.


With the benefits of the economy and the east wind of policies, foreign trade people and packaging people will surely usher in a broader "future".


Aiming at this opportunity, the 2022 South China International Corrugated Exhibition, a series of packaging exhibitions under the WEPACK World Packaging Industry Expo next year, will open again with the other eight exhibitions and move to Shenzhen, the center of global foreign trade and packaging development, to provide exhibitors and visitors at home and abroad. A comprehensive trade display platform to boost the foreign trade and packaging industry to a new speed.

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